Hand Holding Business Card Director of Internet Strategy
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Resume Brief - HTML Version
Resume Brief - HTML Version
Resume Brief - HTML Version
Resume Brief - HTML Version
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Overview
Online Marketing Director Heather Workman Ruiz is Director of Architecture, Usability and Emerging Technologies at Triad Digital Media.

In this position, she is responsible for translating business objectives into marketing strategies and user interface designs providing an engaging customer experience that not only drives sales, but also provides a platform to gain additional revenue through affiliate marketing opportunities.


Heather has lead various new development and redesign efforts, capturing stakeholder requirements, defining requirements for new functionality and features, developing new processes, coordinating information/interaction and visual design, defining external audience needs and identifying opportunities for improved metrics through usability testing and various research methods.

Prior to this position, Heather held creative and management positions with other online development agencies creating brand and customer-focused integrated marketing strategies. From start-ups to Fortune 500 companies, she has demonstrated online success through her online strategies and the management of Production, Technology and Creative resources.

Heather holds a Bachelor of Science degree in technology management from St. Petersburg College in Tampa, FL and studied art and graphic communication design at the University of Houston.

For inquiries to discuss your Internet strategy, speaking or seminar arrangements, please contact Heather Workman Ruiz today.


Strategic Experience
Online Marketing Strategies
Rich Internet Application (RIA) Development
Marketing Analytics, Usability Testing
E-Mail Marketing & Optimization
Search Engine Marketing & Optimization
Online Lead Generation
Media Buying Strategies
Affiliate, Distributor & Partner Marketing
Key Account Management
E-commerce Law & Development Processes

Clients
Dell, Walmart, Sam's Club, Compaq, Eddie Bauer, Unilever, Disney, P&G, Kraft, Wyeth, Swingline, CVS, ACCO, Bose
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